Ring doorbell customers are saying they're being forced to cancel their subscriptions after what they call an 'unjustifiable' price rise.
The smart camera company has been customers' go-to place for easy-install home security equipment at a (previously) affordable price.
Easy to set up, all you need to do is charge the battery, connect the camera to the internet via the app and install it next to your front door, or wherever you'd like.
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Not only can Ring keep an eye on any potential criminal activity on your property, the cameras have also been known to capture brilliant footage of alleged big cats, 'phantom farters' and drunken family members.
As long as you've got your phone on you, customers will be able to see what's going on outside their homes at all times.
In order to record the footage - which is useful if someone does try to break into your home, for example - you have to pay a yearly or monthly fee.
But now, users of the portable outdoor camera have been informed via email that the smart doorbell company will be increasing the price of its plan.
Ring informed its UK customers on their Protect Basic Plan - who were previously paying £34.99 per year, or £3.49 a month - that they would be charged around £15 more if they're an annual subscriber, or £18 more if they pay monthly.
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Their bill will rise to a whopping £49.99 per year, or £4.99 a month.
This means that some customers will pay 100 percent more than they did back in March 2022, according to a report by Sky News.
A spokesperson from the Amazon-owned company told LADbible: "Since Ring launched its Protect Basic Plan in 2015, we've regularly found ways to enhance the plan to give our customers more value.
"As we continue to invest in the services we offer, we are updating our Protect Basic plan pricing. Starting 11 March 2024, Ring Protect Basic will increase to £4.99/month.
"We believe that Ring Protect offers some of the best value in the industry."
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Well, it's safe to say people aren't happy about the price hike.
Taking to X (Twitter), customers say they are being forced to cancel their subscriptions, as one user wrote: "Disgraceful @ring, that price rise is unjustified!
"Will cancel mine and move to another company that does not do unjustifiable price rises like this."
"#RingDoorbell. Sorry your greed has lost me as a customer. If you're going to raise your prices extortionately, at least offer something to make up for it. Switching to #eufy!!!" another said.
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A third added: "To anyone thinking of buying @ring_uk... They know exactly what they’re doing as the doorbell is effectively useless without the plan. Very disappointing."
While a fourth agreed: "Ring doorbell protection plan going up £15. Nope won’t be renewing mine. Utter daylight robbery!"
Meanwhile, a fifth said: "To anyone thinking of buying @ring_uk The Ring Protect annual price: 2022 £24.99, 2023 £34.99, 2024 £49.99.
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"They know exactly what they’re doing as the doorbell is effectively useless without the plan. Very disappointing. #homesecurity #ringdoorbell #CostOfLivingCrisis."
Featured Image Credit: Smith Collection/Gado/Getty Images/Chip Somodevilla/Getty ImagesTopics: Technology, Amazon, UK News, Money