Some displays of courage deserve our applause. Undergoing brain surgery, for example, is brave. Standing up to a bully is brave. As is telling a group of mums on a school run that you don't like Ed Sheeran.
Courage today, though, thanks to social media, is seen as something that invites danger instead of confronting it for the greater good.
Anyone who is anyone has seen a video on their timelines of some daredevil at the top of some large structure, either dangling their feet or doing some parkour.
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It's incredibly stupid, but a great photo opp in an ever-increasing photo opp-obsessed world.
23-year-old Viki Odintcov is one of the trend's biggest spearheaders, posting videos to her Insta of her dangling from skyscrapers.
In this recent upload, watch as Viki not only leans off a building way up in the sky (with the help of a male assistant) but then dangles off it like a rag doll.
Christ. It's not worth it. Do these people know the thrill of a post-work pint, or just a pint? Cheaper, less hassle, better banter, and most importantly, nowhere near as fucking dangerous. Think on, Viki.
Featured Image Credit: Viki Odintcov/InstagramTopics: Instagram