Primark have boycotted a "racist" The Walking Dead t-shirt from its shops after customers complained about the emblazoned phrase "eeny meeny miny moe" used on them.
The white t-shirts feature the slogan, used in the final episode of series six, beside a bloodied baseball bat covered in barbed wire.
Ian Lucraft, one shopper who definitely doesn't tune into TWD, complained after coming across one of the shirts in a Sheffield Primark.
Image: SWNS
Advert
Speaking to the Sheffield Star, he said: " It was fantastically offensive and I can only assume that no-one in the process of ordering it knew what they were doing or were aware of its subliminal messages.
"The slogan is "Eeeny meenie miny moe....."
"It stops there, but of course we all know what the original said: "catch a n***** by his toe."
"The graphic has a large American baseball bat, wrapped round with barbed wire, and covered with blood.
Advert
"This image relates directly to the practice of assaulting black people in America.
Image: PA
"It is directly threatening of a racist assault, and if I were black and were faced by a wearer I would know just where I stood."
Advert
Primark has promptly apologised and removed the product from all its stores.
A spokesman said: "The t-shirt in question is licensed merchandise for the U.S. television series, The Walking Dead, and the quote and image are taken directly from the show.
"Any offence caused by its design was wholly unintentional and Primark sincerely apologises for this.
"Primark has removed the product from sale."
Featured Image Credit: PA