There are people up and down the country who are legitimately waiting on tenterhooks for the new John Lewis advert to drop.
The official countdown to Christmas begins the second it hits our screens and we can all look forward to the start of the capitalist spending festive season. Can't wait.
However, while the department store giant is still holding back on the big reveal Burberry has released its Christmas ad and it cost TEN MILLION POUNDS. Ooush.
Ten million, though.
Credit: Burberry
For its ten million quid Burberry got Oscar-winning director Asif Kapadia; Domhnall Gleeson from Star Wars and Sienna Miller. The advert is more of a three minute 35 second film, really, as it follows the life of Thomas Burberry, the company's founder.
Now, before I watched this, I thought, 'how the fuck have they managed to spend ten million on this?' but having watched it, I can see how that's all added up quickly, tbf.
As well as the all-star cast and award-winning writer and director it has got a war scene, steam trains, Antarctic exploration and a bunch of vintage planes.
Is this how I would spend ten million if I was Mr Burberry? Absolutely not. But still, it's pretty epic.
Your move, John Lewis.
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Featured image credit: Burberry
Featured Image Credit:Topics: John Lewis